Malte Joergens

Show direction

Crafting memorable moments through precision and collaboration

With over 30 years in the event industry, I merge creative vision with technical expertise. My journey began as a lighting technician for tours and musicals, leading to a degree in Theater and Event Technology Engineering. Over the decades, I’ve served as a technical planner, director, and founder of a planning bureau. I attach great importance to clear structures, creative solutions, innovative staging and careful execution, whereby the focus is always on people and emotions.

Projects worldwide that I have managed in various sectors:

FASHION

Mercedes-Benz Fashion Week, aboutyou Fashion Week in Berlin, Max Mara events across Europe.

AUTOMOTIVE

“Carfashion” shows for Brabus, BMW exhibitions @ CES Las Vegas.

AWARD SHOWS

INHORGENTA in Germany, aboutyou Awards in Italy, Mediterranean Film Awards in Malta.

CONFERENCES

FIFA, IAA (VDA & Messe München), German Energy Agency (dena).

DIGITAL + HYBRID FORMATS

Mercedes-Benz, Chanel.

CEREMONIAL EVENTS

German Unity Day at the Elbphilharmonie broadcast live on ZDF.

CORPORATE EVENTS

Numerous high-level engagements.

 

My strength lies in leading teams efficiently, maintaining composure in challenging situations, and translating creative ideas into structured processes. My technical background allows me to anticipate challenges and integrate solutions seamlessly into the show’s flow.

From the conceptual phase, I ensure clear communication between creative and technical teams, clarifying processes and dependencies early on. On-site, I oversee rehearsals, structure workflows, and create productions that leave a lasting impression.

CONSULTING       DIRECTION       SHOW CALLING

LIVE       HYBRID       DIGITAL

 

Let's create an event together that stands out.

Event Direction since 2004
aboutyou Fashionweek Milan since 2019
Brabus Signature Night since 2023
BMW @ CES Las Vegas 2025
FIFA World Congress since 2023
Mercedes-Benz Fashionweek 2007-2022
aboutyou Awards Milan 2023
GOOGLE various high level Events since 2019
Inhorgenta Award München since 2020

How I work

TECHNICAL EXPERTISE MEETS STRATEGIC CONSULTING

As a certified engineer in theater and event technology, I understand both the creative aspirations and technical challenges of events. I engage early as a liaison between creative and technical teams to implement ideas realistically and efficiently, without compromising the production’s integrity.

CLATITY + EMPATHY

Successful events are built on collaboration. I foster an environment where creative and technical teams can thrive. My goal is to engage all participants—from operators to executives—with clarity, structure, and positive energy throughout the process.

CALM + SOULUTION-ORIENTED DIRECTION

Live productions often present unforeseen challenges. In such moments, I remain composed, quickly analyze situations, and find pragmatic solutions. My aim is to create a stress-free working atmosphere where everyone can perform their roles effectively.

INTERNATIONAL EXPERIENCE + CULTIRAL AWARENESS

Having worked on events across Europe, Asia, the USA, and the Middle East, I understand the nuances of collaborating with diverse teams. My cultural sensitivity aids in executing global brand presentations with local relevance.

 

What project shall we tackle next?

About ME

And what else? Apart from directing, I'm a family man, husband and father of two sons.

I have a passion for water, nature, and travel. My training as a diving (PADI) and yoga instructor (Sivananda) has instilled in me discipline and precision, as well as the ability to remain calm and focused in any situation. This composure is one of my greatest strengths, both personally and professionally.

Contact

MALTE JOERGENS   SHOW DIRECTION

Friedrich-Ebert-Straße 54
14469 Potsdam
Germany

Fon   +49 178 4544322

mail@maltejoergens.com